The Wellness Committee ought to set out a plan for the entire year that outlines accomplishing goals and goals, in addition to provides details for marketing and assessing the health promotion program.
The plan is the detailed map of what kinds of health promotion programs are going to be offered, when and where they’ll be scheduled, how they’ll be marketed and evaluated, and what the budget is.
It is imperative that you plan your wellness activities based on your goals and goals, as well as the budget since different strategies will yield different outcomes. For instance, if your objective is to elevate awareness on a topic, then distributing pamphlets or scheduling a one-time education session could be appropriate.
Nevertheless, if your goal is to change behavior, then different strategies might be necessary, such as ongoing weekly sessions and support groups. Click here to link to Program Design Choices for more ideas.
Wellness Program Advertising and Marketing
This is the time to plan your marketing and advertising strategies! Just how can you market the health promotion program and ongoing activities? No matter how you decide to, market often, keep it fresh, and remind workers again and again!
Consider having an overall kickoff activity to let everyone know about the health promotion program. Upper Management ought to provide the introduction or invitation so that all workforce are alert to their support and leadership in the health promotion program.
Possible marketing and advertising methods –
• Sending email messages, including reminders
• Posting flyers,
• Displaying bulletin board postings,
• Writing articles,
• Sending letters or
• Sending special invitations.
Other Health Promotion Program Considerations –
• Is the health promotion program promoted to all workforce or to a specific target audience?
• Do you have a health promotion program champion (someone who is connected with different groups in the corporation, and well respected) who can help in your promotion efforts?
• If your marketing efforts don’t seem to be working, do you’ve a way to revisit and adjust your strategy?
• How’ll you determine success and evaluate your health promotion program? and how will you collect the information needed to evaluate your health promotion program?
Topics most often included in Health Promotion Programs –
• Nutrition
• Physical Activity/Exercise
• Tobacco Use Cessation
• Bone Health
• Heart Health
• Healthy Back
• Stress Reduction
• Chronic Condition Awareness and Prevention
• Self-care; Wise Healthcare Consumer
• Screening Services (Body Mass Index (BMI), blood pressure, bone density, cholesterol, glucose, posture, vision, and other…)
• Ergonomic Assessments
• Wellness Fairs
• Kids/family Events
• Others topics that workers have interest in
The topics and kind of Health Promotion Program planned depend on the needs and interest, overall goal and resources available.
Program Design Options include awareness programs such as handouts and/or education sessions, behavior modification or modification programs such as tobacco use cessation and weight reduction classes, and environmental or organizational support such as no tobacco use policies or healthy selections in vending machines.
The health promotion programs planned also depend on the demographics of your workforce. If you have a young, healthy workforce, you might want to focus the wellness attention on keeping staff members healthy and not need to screen for disease.
Instead you may want to focus on healthful lifestyle behavior like exercise and good nutrition to prevent the begin of disease. Click here for additional information on strategies for keeping employees well, identifying disease early, or returning employees to work who already have a chronic illness.
It is also crucial that you consider, and plan how you’ll evaluate the success of your wellness program. The system needs to be established for tracking certain data and recording events depending on the wellness program objectives and desired outcomes.
Step 7 discusses health promotion program analysis in more detail. and Step 6 will launch your health promotion program!
